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CASE STUDY
Randolph-Macon Academy  

Reputation was not translating into donations, but with guidance, an initial lofty goal was quickly surpassed.

Despite its national standing as the oldest Air Force co-ed boarding school, R-MA’s major fundraising efforts had engendered limited success in the decades leading up to our engagement.

We were asked to conduct a feasibility study on behalf of a campaign for capital projects, endowment, and debt reduction.  Utilizing data mining and engaging a strong group of campaign leaders, the campaign began with an initial $3.5 million goal, which was later upped to $5 million before a newly identified prospect became a mid-seven figure donor.  By the end of our campaign management role, R-MA had surpassed a stretch $10 million goal and was engaging hundreds of alumni and parent donors along the way.

The Sheridan Group and its team members work in accordance with the Code of Ethical Principles and Standards of Professional Practice of the Association of Fundraising Professionals and endorse the Donor Bill of Rights.

10116 Gates Avenue

Silver Spring, MD 20902

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