TSG Education Series: Fundraising Guidance During the COVID-19 Pandemic
Updated: Jan 25
Guidance in the face of adversity
Over the past 35 years, The Sheridan Group has witnessed and counseled its clients successfully through four recessions. As the enormity of the impact of the COVID-19 pandemic unfolds, this is most certainly not ‘just’ a recession. And, the uncertainty around the pathway ahead of us as a society is all-consuming.
However, we offer below several recommendations on the right strategies for managing your organization’s development program during this difficult time.
1) Communicate Deliberately
Successful nonprofit fundraising begins with relationships. That will remain true no matter how deeply the pandemic affects us or for how long. It is critical during this extraordinary period to maintain or strengthen those relationships....
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