TSG Education Series

How to Create a Fundraising Plan That Drives Results

Just as you might need a map before you set out on a road trip or a shopping list to prepare for a grocery run, developing a fundraising...

TSG Education Series: Leveraging Your Association Foundation

Sometimes neglected, often misunderstood, the association foundation can serve an important role in advancing your professional community...

TSG Education Series: The Capital Campaign Chair

There is no substitute for inspirational campaign leadership. Campaigns succeed or fail primarily on the strength of their leadership. ...

TSG Education Series: Leveraging Campaign Success

Ramping up after your campaign… not down. The end of a capital campaign is a transition period that is critically important to future...

TSG Education Series: Managing Your Capital Campaign Through a Recession

Weather the storm. Over three decades of business, The Sheridan Group has witnessed and counseled its clients successfully through three...

TSG Education Series: The Development Assessment

How are you doing? No. Really. How is your fundraising program doing? The Sheridan Group employs proven methods for enhancing your...

TSG Education Series: Fundraising Guidance During the COVID-19 Pandemic

Guidance in the face of adversity Over the past 35 years, The Sheridan Group has witnessed and counseled its clients successfully through...

TSG Education Series: Achieving Campaign Readiness

READY. →→AIM. FIRE. A continual concern of nonprofits is whether successful campaigns can be conducted during difficult economic times....

TSG Education Series: Building Major Gifts into Your Annual Campaign

It should be your first priority… but is it? All too often annual fund or development directors spend the great majority of their time on...

TSG Education Series: How to Write the Best Annual Appeal Ever

The death of direct mail has been highly exaggerated. Autumn to the annual fund director signifies none of the pleasantries of the season....

TSG Education Series: Success Through Strategic Planning

People tend to support what they help create. Time and time again, when asked to assess an organization's capacity to raise funds, we...