Weather the storm.
Over three decades of business, The Sheridan Group has witnessed and counseled its clients successfully through three recessions. As the country’s economy is now ‘officially’ in recession, we offer several recommendations on the right strategies for success during this difficult time. For additional perspective, we offer several examples of how not to proceed.
1) Stay the Course
Campaigns are about successful relationships. It is critical during a recession to maintain or advance those relationships. Recognize that your prospects and donors are looking to you and your organization for....
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