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TSG Education Series: Managing Your Capital Campaign Through a Recession

Updated: Jan 21

Weather the storm.

Over three decades of business, The Sheridan Group has witnessed and counseled its clients successfully through three recessions. As the country’s economy is now ‘officially’ in recession, we offer several recommendations on the right strategies for success during this difficult time. For additional perspective, we offer several examples of how not to proceed.


1) Stay the Course

Campaigns are about successful relationships. It is critical during a recession to maintain or advance those relationships. Recognize that your prospects and donors are looking to you and your organization for....


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The Sheridan Group and its team members work in accordance with the Code of Ethical Principles and Standards of Professional Practice of the Association of Fundraising Professionals and endorse the Donor Bill of Rights.

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Silver Spring, MD 20902

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