There is no substitute for inspirational campaign leadership.
Campaigns succeed or fail primarily on the strength of their leadership. Consequently, identifying, recruiting, soliciting, managing, motivating, and working with a campaign chair should receive top priority.
Choosing the Right Chair
The campaign chair should wear several hats. He or she will make a leadership contribution, as well as recruit and solicit the leadership gifts committee. He or she will lead this team on many of the most important calls that will be made on the top 30 to 50 prospects.
The chair also will act as the public spokesperson for the campaign, as well as...
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