TSG Education Series: Leveraging Campaign Success
Updated: Jan 21, 2021
Ramping up after your campaign… not down.
The end of a capital campaign is a transition period that is critically important to future fundraising efforts; yet too often it is a period where staff and volunteers lose sight of the importance of follow through and of laying the groundwork to maintain momentum for future success.
The cause of this problem is quite understandable. Relief at the campaign’s conclusion can evolve into a subsequent collapse of effort and loss of focus during which donors are not properly thanked, relationship-building ceases and planning for the future is not addressed. More quickly than you might imagine, your organization and its ongoing needs can become...
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