TSG Education Series: Achieving Campaign Readiness
Updated: Jan 21
READY. →→AIM. FIRE.
A continual concern of nonprofits is whether successful campaigns can be conducted during difficult economic times.
While the economy has certainly made donors more cautious, it is only one of many factors affecting success. The truth of the matter is that today nonprofits are presented a very different and more complicated environment for conducting capital campaigns.
The competition for donors and dollars among nonprofits has escalated and will continue to do so. First, there are many new, deserving causes. Second, withdrawal of local, state and federal support has caused a number of nonprofits to turn to private support for survival. Third, many nonprofits are using increasingly sophisticated means to identify and attract top prospects.
Regulatory and business challenges to nonprofit boards and executive management have created a substantial need for...
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