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TSG Education Series: Building Major Gifts into Your Annual Campaign

Updated: Jan 21



It should be your first priority… but is it?


All too often annual fund or development directors spend the great majority of their time on direct mail, telephone and special event programs. Unfortunately, the 80% of constituents involved in these programs account for only 20% of potential donations. Following this path, therefore, guarantees a stagnant or losing annual fund.


Conversely, if you want to increase your goal, it will almost always be through new or increased large gifts.


The tragedy of not making major gifts a part of your annual fund is that the organization not only denies itself substantial annual revenue, but it also denies itself...



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The Sheridan Group and its team members work in accordance with the Code of Ethical Principles and Standards of Professional Practice of the Association of Fundraising Professionals and endorse the Donor Bill of Rights.

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